Rochelle Greenberg

Rochelle founded Medical Alternatives, Inc. in 1988 with a mission to provide high quallity care to people in need.  She graduated from Wayne State University with a BS in Education; and earned a Masters degree in Speech/Language Pathology from Eastern Michigan University. Ms. Greenberg is the President and Owner of Medical Alternatives, Inc.

Adam Greenberg

Adam joined the Medical Alternatives team in 2011, following his graduation from MSU with a degree in finance. As the CFO, Adam provides financial information to support all functions within Medical Alternatives. Adam is also responsible for oversight with logistics and transportation, which allows residents to live as free from stress as possible. 

Daniel Eaton

Dan joined Medical Alternatives, Inc. in 2018 after working in the industry for over 20 years. He brings a wealth of operational and acquisition knowledge gained from running both small and very large brain injury programs. This knowledge combined with being an RN adds great value to our team. Dan also remains a prolific advocate for those with traumatic brain injury in Michigan as a board member of MBIPC and the Government Relations Committee Chair. 

Sherry Lynn Navarro

Sherry Lynn joined the team at Medical Alternatives, Inc in 2018.  She is currently the QI Manager, and oversees house managers and direct care workers.  Sherry Lynn is dedicated to improving the lives of our persons served, and has extensive experience in safety, quality and management.  

Jaime Collins

As the Clinical Advisor, Jaime is responsible for coordination of client care as well as maintaining Medical Alternatives, Inc. policies. As a psychotherapist, Jaime is responsible for providing psychotherapuetic services to clients when a need is determined by the treatment team.  In addition, Jaime assists care managers in developing individualized

program plans for residents. 

Now that you know our staff,

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